Mitsubishi Canada campagne publicitaire Outlander 2025
Mitsubishi Canada campagne publicitaire Outlander 2025
Posted on June 18, 2025
Mitsubishi Canada Launches a Bold Campaign to Rekindle the Joy of Driving
When it comes to being bold, Mitsubishi stands out from the crowd. It proves this with its fun and original vehicle lineup, as well as with its promotions focused on the experience it wants its customers to have.
The latest campaign provides further proof. Mitsubishi's Canadian division is making a big splash this summer with the launch of its new national initiative entitled "Your Adventurous Side." The campaign was developed in collaboration with Ogilvy Canada, a firm specializing in consulting, advertising, and public relations.
At the heart of this ambitious initiative is the 2025 Mitsubishi Outlander, which underwent significant revisions this year. This SUV is the ideal partner for rediscovering the simple pleasure of hitting the road, far from the daily grind.
Featuring the famous song "Come Out and Play" by The Offspring, the campaign aims to inspire Canadian drivers to get off the beaten path, both literally and figuratively. With its dynamic performance on gravel roads, its Yamaha audio system (a first for a Mitsubishi vehicle in North America), its technology perfectly adapted to the Canadian climate, its three rows of seats, and its S-AWC (Super-All Wheel Control) all-wheel drive, the 2025 Outlander is probably the most versatile vehicle on the market when it comes to a do-it-all utility vehicle.
According to Steve Carter, Director of Marketing at Mitsubishi Canada, "in an ultra-competitive category, the Outlander stands out thanks to its driving pleasure and refined handling." He adds that even though the model is made in Japan, it is designed to meet the demands of life in Canada.
This new campaign, which will be broadcast on both traditional and digital platforms, aims to appeal to drivers looking for a new lease of life. With a clear message: adventure doesn't wait; it begins the moment you get behind the wheel.
To learn more, don't hesitate to contact us and visit us at the dealership. And better yet, come test drive a 2025 Outlander.